How Influencers Can Launch Their Own Perfume Brand in India
Create, Sell & Scale Your Signature Scent in 2025
By Yash Shinde, Founder – Naamayaa
India’s First Perfume Brand Studio for Creators, Coaches & Influencers
🧠 Why Every Influencer Should Launch a Perfume Brand
You already have:
✅ A personal brand
✅ A loyal following
✅ Engagement and trust
Now imagine turning that into a product your followers can wear — literally.
Perfumes are emotional, personal, and viral. That’s why creators are launching:
- Signature scents
- Anniversary drop perfumes
- Couple sets
- Collaboration perfumes
- Limited edition gift boxes
With Naamayaa, you can launch a perfume line in 10–14 days, without needing a lab, warehouse, or ₹5L investment.
📸 Real Examples of Influencer Perfume Success
| Creator | Scent Line | Follower Count | Launch Style |
|---|---|---|---|
| Beauty blogger | Rose-Musk & Amber blend | 80K | Diwali drop |
| Couple influencers | “His & Hers” duo perfumes | 60K | Wedding series |
| Fashion content lead | Aquatic signature unisex | 150K | Summer launch |
| Life coach | Meditation-inspired attars | 35K | Reels + workshops |
All launched with Naamayaa’s white/private label program.
🛠 How to Launch Your Own Perfume Brand as an Influencer
✅ Step 1: Choose Your Brand Style
Are you sweet and romantic? Edgy and bold? Minimalist? We help create the vibe.
✅ Step 2: Select Your Scent
Pick from 100+ pre-tested notes — or create a signature blend.
Options: Fruity, Floral, Aquatic, Woody, Oud, Unisex, Luxe
✅ Step 3: Design Your Look
Naamayaa handles:
- Custom logo
- Label & box design
- Color palette
- Launch video snippets
✅ Step 4: Build Hype
We provide:
- 3D mockups
- Unboxing reels
- UGC reel ideas
- PR drop kits
✅ Step 5: Launch & Ship
Start with 50–100 bottles. We can:
- Ship to you (bulk)
- Or dropship to your customers directly
📦 What You Can Sell
| Product Type | Best For |
|---|---|
| 30ml Signature Scent | Core product |
| 10ml Pocket Perfume | Budget option or add-on |
| His & Her Gift Set | Couple collabs or Valentine's |
| Festival Drops | Diwali, Eid, Rakhi, New Year |
| Limited Edition Box | “Only 100 made” urgency |
💰 Cost & Profit Snapshot
| Product | Cost (Naamayaa) | Typical Sell Price | Your Profit |
|---|---|---|---|
| 30ml Perfume | ₹220–₹299 | ₹899–₹1499 | ₹600–₹1200 |
| Pocket Perfume 10ml | ₹110–₹130 | ₹249–₹349 | ₹100–₹200 |
| Gift Box (2 perfumes) | ₹599–₹799 | ₹1499–₹1999 | ₹900–₹1300 |
Launch with ₹15K–₹25K and scale up via pre-orders or dropshipping.
📈 Where to Sell Your Perfume Brand
- Instagram Shop
- WhatsApp pre-orders
- Shopify or Dukaan store
- Link in bio (payment form or Razorpay link)
- Offline pop-ups / event booths
Naamayaa can help you design your Shopify site or Insta Store visuals too.
🎯 Marketing Tips for Creators
| Strategy | Result |
|---|---|
| Behind-the-scenes scent creation | Emotional, relatable content |
| Countdown to drop | Builds urgency |
| Unboxing giveaways | Engagement + testimonials |
| Collaboration with another creator | Expands audience reach |
| Name the scent after a catchphrase | Deepens brand loyalty |
💬 What Naamayaa Offers for Influencers
✅ Zero MOQ options (start with 20–50 bottles)
✅ Full branding done for you
✅ Scent customization available
✅ Reels, mockups, and launch toolkit
✅ Dropshipping to your audience
✅ PR packaging and bulk gifting
📞 Let’s Build Your Scented Brand Today
👤 Yash Shinde
📧 yashchandrakantshinde@gmail.com
📱 +91 7028052971