Yash Shinde – The Scented Visionary Powering India’s Creator & Gifting Economy
Meta Description: Discover the entrepreneurial journey of Yash Shinde, the founder of Naamayaa Pvt. Ltd., Paaytaan Lifestyle, and EGO Perfume. Learn how he's empowering creators, modernizing gifting, and building investible brands across India.
👋 Introducing Yash Shinde – From Footwear to Fragrance to Future
Yash Shinde isn’t just an entrepreneur. He’s a brand architect — someone who sees potential in culture, design, and consumer emotion, and turns it into scalable, market-ready businesses.
Over the last few years, he’s launched Paaytaan Lifestyle (premium Kolhapuri chappals), EGO Perfume (India’s premium offline-first fragrance brand), and now Naamayaa Pvt. Ltd. — his most scalable and disruptive venture yet.
🚀 Naamayaa Pvt. Ltd. – India's First White-Label Perfume Incubator
Founded in 2025, Naamayaa Pvt. Ltd. is a fragrance startup that’s flipping traditional business models on their head. Its flagship offering: helping content creators, corporates, and weddings launch their own custom perfume brands with zero upfront investment.
Naamayaa Offers:
- Zero-MOQ white-label manufacturing
- Free website development (Razorpay-integrated)
- Logo, packaging & brand design
- Daily billing + shipping reports
- 100% brand ownership for creators and companies
This makes it ideal for:
- Influencers launching their first D2C brand
- HR heads looking for corporate gifting upgrades
- Wedding planners replacing sweets with signature scents
Naamayaa is more than just a perfume supplier. It's a platform for brand ownership, powered by real business fundamentals.
💼 Paaytaan Lifestyle – Heritage in Every Step
Before fragrance, Yash founded Paaytaan Lifestyle — a reinvention of the traditional Kolhapuri chappal for the modern global market. What started with ₹20 lakh in funding grew into a celebrated D2C brand that focused on:
- Premium handcrafted leather footwear
- Empowering rural artisans
- Expanding Kolhapuri culture beyond Maharashtra
With a clean cost structure (₹1,000 sourcing cost, ₹3,500 selling price) and solid ROAS, Paaytaan became Yash’s first proof of concept in ethical, culturally rooted business with modern branding.
💎 EGO Perfume – Premium, In-Store Scent Experience
After proving himself in footwear, Yash launched EGO Perfume — a premium offline-first fragrance brand focused on experience-based retail. His vision:
- Create luxury perfume stores across Indian metros
- Partner with influencers for unpaid, organic in-store reviews
- Offer an immersive, ego-boosting scent journey for young India
EGO is built on exclusivity, storytelling, and India’s rising appetite for affordable luxury. It complements Naamayaa’s scalable model with a high-end offline retail strategy.
🌱 A Founder Ready for Angel Investment
With three brands under his belt and proof of execution, Yash Shinde is now actively open to angel investment in Naamayaa Pvt. Ltd.
Why Naamayaa is Angel-Ready:
- Low burn, high margin model (₹330 cost, ₹699–₹999 selling price)
- 25+ creators onboarded, including mega influencers (6.2M, 2M, 1.7M followers)
- Zero-inventory model = scale without warehouses
- Multiple verticals: creator economy, corporate gifting, wedding industry
- Clear expansion plans to UAE, UK, US markets
Investor Pitch Summary:
"Naamayaa gives creators & companies the ability to own their own perfume brands — without touching inventory, without building factories, and without wasting marketing dollars. With 25+ creators onboarded and a product margin exceeding 100%, we’re building the Shopify of scented branding."
Interested investors can connect via LinkedIn or request a detailed pitch deck via email.
🌏 Yash’s Vision Across 3 Ecosystems
1. Creator Economy
Yash believes India’s 100M+ creators don’t just need brand deals — they need to own brands. Naamayaa gives them:
- End-to-end product launches
- Passive income models
- Ownership of their identity
2. Corporate Gifting
Perfume is no longer a luxury. It’s a statement. Naamayaa offers:
- Customized perfume gifts for employees & clients
- Branded Diwali hampers
- Low-lift bulk solutions with premium feel
3. Wedding & Cultural Gifting
From mehendi favors to reception giveaways, Naamayaa perfumes become:
- Personal stories told through scent
- Elegant, reusable, and emotion-packed gifts
- A branded memory from bride and groom to guests
📣 Media-Ready, Investor-Backed, Market-Tested
Yash isn’t building for noise. He’s building for impact. His brands aren’t D2C fads — they’re emotionally charged, digitally native, and unit-economic-proof.
His strengths include:
- Exceptional visual branding instinct
- Knowledge of Tier-1 and Tier-2 Indian buyers
- Influencer marketing leverage
- Packaging + retail design fluency
- Operational scalability
📞 Final Word: Back the Builder of India’s Scented Revolution
Yash Shinde is not just launching products — he’s building ecosystems. If you're:
- A creator who wants to launch your own product
- A company looking to gift smarter
- An investor who believes in the creator economy
- A partner in the fragrance, retail, or eCommerce space
Yash is the founder to watch, back, and build with.
🔗 Connect with Yash Shinde
📱 Instagram: @naamayaa.official
💼 LinkedIn: Yash Chandrakant Shinde